Transit / Billboards

Samsung Z Series 2021

A major portion of the Samsung Z Series device launch included one of the largest out-of-home advertising buys in Samsung mobile device marketing history. I had to opportunity to spearhead this campaign working with our creative team and vendors, generating several net-new creative pieces utilizing HQ provided visuals in new ways. Below are some examples as well as previous client billboards and transit pieces.

Americana - Wallscape AAB27 AAB01 AAB02 AAB03 AAB04 AA_V2mockup.png

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Spec PDF - Street Furniture - Backlit Kiosk SF.png

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Samsung S21 Billboards

Our creative team was tasked with creating bold new digital billboards, stretching brand standards as the client wasn’t pleased with the look of the more generic HQ art placements. The headline copy was meant to showcase the device features to elevate awareness of these exceptional top-tier mobile devices.